Sunday, October 12, 2014

Top Items Last Week on LinkedIn and Twitter

Joe Sutton interviewed Mitchell Hurwitz at  Green Hasson Janks' Entertainment & Media Industry Forum


Mitch Hurwitz: The problem with TV is the Nielsen lie. has the exact number.


Arrested Development's Mitchell Hurwitz' humorous keynote at Green Hasson Janks' Entertainment & Media Forum

Mitch Hurwitz: It cost pennies to put a #Netflix button on remote controls. Why didn't NBC do this?

Ilan Haimoff reveals #TV survey results at Green Hasson Janks' Entertainment & Media Forum

10/16 in LA: The Canadian Board & Supreme in the setting process @ AIMP.org


10/22 in NYC: Jacqueline Charlesworth, @DavidIsraelite & Michael Sukin @ AIMP.org - Developments




Other Popular Items Shared:

What changes do you think should be made to the and why? Q&A w/ Ed McPherson, Esq. http://bit.ly/1wcF2iV 

@schuylermmoore: If you do an #advertised 506 #crowdfunding offering, the burden is on you to verify investors are accredited buff.ly/Z5g7PY @bhba

Auditrix: Top 10 Items Last Week on LinkedIn and Twitter bit.ly/1s2mzDi 


“What gets measured gets improved.” -Peter Drucker


Report: Apple in Talks to Start Streaming Music Price War on.mash.to/1vDqrtC 

Super excited to speak tonight with some of L.A.'s best and brightest at a

Wife of Kingston Trio Member John Stewart Suing EMI over Foreign Royalty Distribution bit.ly/Z67hS9


"The last small music publisher left in the Brill Building" nyr.kr/1s2SlAf

@theroyaltymkt: "Think of a royalty investment as a variable income stream with a long-term embedded call option."

Tell Your Fans Where To Buy Your Music by @annielin bit.ly/1vnQrdl

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Interested in music business news?  You should follow me on Twitter @Auditrix.


Interested in games or other IP rights?  You should follow me on Twitter @RoyaltyExpert.

Friday, October 10, 2014

Why You Need a Better YouTube Strategy


I was recently honored to speak with an elite group of L.A.'s best business managers about how YouTube drives a recording artist's recoupment of video accounts and earnings.

According to a recent Viacom study, 91% of 13-40 year olds "listen to the song/watch the video on YouTube prior to purchasing."

Yet, YouTube cannibalizes record sales and it and Vevo - through which UMG and SONY take an extra cut - pay controversially low royalty rates.

Thus, whether independent or major, your clients are best served by a very thoughtful YouTube business strategy.

Here are four points I consider when helping business managers develop a YouTube financial plan for music clients:

Are you a business manager, attorney, personal manager or advisor?

Call me today at 
424.248.8866 to influence these and other key factors of your clients' financial success.


Sunday, October 5, 2014

Top 10 Items Last Week on LinkedIn and Twitter


Interested in music business news?  You should follow me on Twitter @Auditrix.

Interested in games or other IP rights?  You should follow me on Twitter @RoyaltyExpert.

Wednesday, October 1, 2014

Screenplay Prices: Q&A With Dinah Perez, Esq.


Entertainment lawyer Dinah Perez, Esq. wrote “The Legal 411 for Screenwriters,” section of the Hollywood Screenwriters Directory, available here.  In the Q&A below, Ms. Perez shares a bit of her vast expertise on the topic of screenplay purchase prices.  Many additional insights about screenplay rights and dealmaking can be found in her truly informative contributions to the Hollywood Screenwriters Directory.

Cedar Boschan: What is a standard purchase price for a screenplay?

Dinah Perez: There is no such thing as a "standard" purchase price for a screenplay. WGA members cannot accept less than the sum prescribed in the WGA Schedule of Minimums, but can exceed the minimum, and non-WGA members can sell their screenplays for any price they are able to negotiate. Sale prices typically range between 1% and 3% of the cash production budget of the picture.

Boschan: What factors do producers consider when making an offer?

Perez: Producers consider the screenwriter's track record; whether there is a bidding war for your screenplay; whether the screenplay is based on a best-selling novel; whether it is about a salacious, interesting or well publicized person or event; the screenplay's genre; and, if known ahead of time, the picture's potential production budget.

Boschan: Can you share any negotiation tips to get the best price?

Perez: If the production budget is not known going into the negotiations, I suggest a purchase price based on a sliding scale, e.g., "for a picture not to exceed $15,000,000 dollars, the purchase price shall be 2 ½% of the cash budget of the picture, but in no event less than WGA low budget minimum and no more than $250,000. The purchase price will be increased by $10,000 for every $1 million increase in the picture's production above $15,000,000 not to exceed a total purchase price equal to $500,000." The attorney attempts to secure the highest ceiling possible while the producer tries to limit it.

Boschan: Technically, what is an “Option?”

Perez: You acquire the rights to a literary work by entering into an “Option/Purchase Agreement” whereby you have the exclusive option to buy said literary work for a determined period of time.  The Option/Purchase Agreement has two components: the Option Agreement (“Option”) itself states how much time you have to buy the literary work, and the purchase agreement includes the sale price and rights to be granted. You purchase the literary work by exercising the Option and paying the purchase price prior to the Option’s expiration date.  You do not actually purchase the literary work until the commencement of principal photography – when you know that the picture is being produced.

###

DINAH PEREZ graduated Loyola Law School and has been in the practice of entertainment law since 1996.  She practices film, television, theater, music, new media, publishing, copyright, and trademark law. She enjoys practicing entertainment law because she has great respect for the arts and those who create, and relishes helping her clients attain their professional goals.  

Ms. Perez has been published in Story Board Magazine, Release Print, Script Magazine, “The Screenwriters Guide to Agents and Managers,” and “The Hollywood Screenwriting Directory”, and “Hollywood Screenwriters Directory” (2014).  She recently entered into a publishing agreement to co-write the “Hollywood Producers Directory” (2015). Ms. Perez has been quoted in Entertainment Weekly, Wired Magazine, Wired.Com, and featured in “Alone In  A Room.”  

Ms. Perez has participated in panels and/or spoken at the Black Hollywood Film Festival, the Latin Heat Film Festival, Women in Film, Cinewomen, Independent Feature Project West, American Film Market, the Inktip Pitch Summit, the Screenwriters World Conference, the Writers Store, and the Showbiz Store and Cafe.

She is a member of the Beverly Hills Bar Association (Entertainment Law Section, Executive Committee), the California State Bar, Film Independent, and NARIP (National Association of Record Industry Professionals). She was a founding board member of Cinewomen in Los Angeles, CA. 

Friday, September 26, 2014

Top items shared last week on LinkedIn and Twitter

Top items shared last week on LinkedIn and Twitter:


"the music industry generated $15 billion ... in 2013. Of that, 39% came from rapidly growing digital channels" 

Video: David Israelite on the Future of Music Publishing AIMP.org 



JOB: WMG is hiring an analyst in its audit group in Burbank.  I will locate details if you are interested in being audited by my team - ha!
"The best way to complain is to make things." - James Murphy
Interested in music business news?  You should follow me on Twitter @Auditrix.

Interested in games or other IP rights?  You should follow me on Twitter @RoyaltyExpert.

Sunday, September 14, 2014

Top Posts Last Week #ICYMI

Top items shared last week on LinkedIn and Twitter:
Interested in music financial news?  You should follow me on Twitter @Auditrix.  (For other IP and interactive tweets, follow me @RoyaltyExpert.)

Top Tweets from the California Copyright Conference's "Streaming for Dollars" Panel

Top tweets from the California Copyright Conference's "Streaming for Dollars" panel held Tuesday, September 9, 2014:

Panelist Steve Winogradsky, Esq. with current CCC President, Anne Cecere @ BMI

  • At @cacopyright with Prez Anne Cecere @AnneCecere @bmi and Steve Winogradsky @WinSoMusic live webcasting www.theccc.org 
Moderator Michael Morris, Esq. with D.A. Wallach, artist in-residence @ Spotify


  • D. A. Wallach @dawallach: Many artists refuse to put new releases on @SpotifyUSA fearing cannibalization but keep it on YouTube @ low rates @cacopyright


Panelists at the California Conference's September 2014 "Streaming for Dollars" Dinner

  • Cheryl Hodgson @CherylHodgson @cacopyright: How do you incentivize the consumer to spend money when they get it for free?
  • David Lowery @davidclowery @cacopyright: Without getting paid, I would have made 2 records, not 20. pic.twitter.com/hn758ptWef

Chris Harrison, Esq. @ Pandora Radio

  • Chris Harrison @pandora_radio  @cacopyright: The decision not to pay pre-1972 sound recordings was made before I got there #getoutofjailfree
  • Chris Harrison @pandora_radio: The only investors in new music services are Apple, Amazon and Google @cacopyright 

Darryl Franklin @ Disney
  • Darryl Franklin @Disney: We spend $1k on cable every year.  How many spend $20/month on music? @cacopyright
  • Darryl Franklin @Disney @cacopyright: YouTube will be 10 years old next year 


To join the California Copyright Conference and physically or virtually attend its next dinner, click here.

Monday, September 8, 2014

Q&A with California Talent Agencies Act Expert Edwin F. McPherson, Esq.



Edwin F. McPherson, Esq.

Distinguished entertainment litigator Edwin F. McPherson is the foremost expert on California's Talent Agencies Act (the "TAA").  On the heels of a recent Billboard piece - "Did the California Labor Commissioner Just Shake Up the Music Industry?" - we share the Q&A below to benefit talent representatives.  

To contact Mr. McPherson, visit mcphersonrane.com or call 310-553-8833.

Cedar Boschan: What is the Talent Agencies Act?

Ed McPherson: The Talent Agencies Act is found in California Labor Code Section 1700 et seq.  Essentially, the Act governs the licensing and regulation of talent agents in the State of California.  However, what the Act also does is to preclude anyone who is not a licensed talent agent from procuring employment for “artists” in the entertainment industry.  The concept of “procurement” has been expanded over time to include any negotiation whatsoever, so that anyone who is not a licensed talent agent may not negotiate any terms of an employment agreement for an artist unless that person does so at the request of, and in conjunction with, a licensed talent agent.

Boschan: 
How does it impact recording artists and their representatives?

McPherson: The Act was enacted to protect artists.  Many questions have been raised in the last several years (primarily by me) as to whether the Act really does what it was designed to do, or whether it actually hurts the very artists that it was designed to protect.  Several years ago, professionals in the music industry lobbied to amend the Act to exempt recording agreements from the Acts proscriptions.  That amendment went unchallenged for many years until the California Labor Commissioner, in the Dwight Yoakam v. The Fitzgerald Hartley Co., etc., et al., Case No. TAC 8774, determined that, because modern recording agreements include elements such as music videos, there are parts of a recording agreement that are subject to the Act and parts that are exempted from the Act.  Now that most, if not all, recording agreements include many other “360” type elements, the so-called “recording agreement exemption” is all but gone.

Unfortunately, there was never an exemption made for the negotiation or procurement of publishing agreements, perhaps because nobody ever contemplated that a publishing agreement could be the subject of the TAA.  However, not all publishing agreements are subject to the TAA.  If the agreement is a simple licensing agreement, licensing the use of one or more compositions, the procurement of that agreement is not considered to be a TAA violation; however, if the agreement purports to require the services of the songwriter to write songs for a period of time, the procurement of that agreement is typically going to be found to be a violation of the Act.

The unfortunate fact of life in the music industry is that agents in the music industry do not typically negotiate recording agreements, publishing agreements, producer agreements, or even mixing agreements – so the TAA basically leaves a musical artist without anyone who is adept at negotiating such deals, who is legally authorized to do so.

Boschan: What about music producers and mixers, and their representatives?

McPherson: There is now an odd dichotomy between how producer agreements and mixer agreements are construed in accordance with the TAA.  There is a case from a few years ago, entitled Lord Alge v. Moir Marie Entertainment, Case No. TAC 45-05 (2008), in which the California Labor Commissioner ruled that a management company that essentially did nothing for two mixer partners but procure employment for them was not liable for violating the Act because a mixing agreement is a recording agreement under the recording contract exemption to the Act.  Moir Marie actually found an expert witness who testified as such – and I can tell you that there is probably nobody else in the music industry that would say that a mixing contract is a recording contract.  In fact, most of the time, mixers do not record anything; they only mix the tracks that have been recorded already.  Even the Labor Commissioner thought twice about her decision, and granted Lord Alge’s motion for reconsideration.  However, unfortunately, the case had already been de novo’d to Superior Court, and jurisdiction therefore removed from the Labor Commissioner.  Although it is doubtful that a similar case will be decided in the same way in the future, lawyers unfortunately are still allowed to cite to the case for authority.

More recently, in fact on August 11, 2014, the Labor Commissioner decided Lindsey v. Lisa Marie Entertainment, Case No. TAC 28811 (2014), in which the successor of the same management company, doing exactly the same kind of procurement for a producer client, was found to have violated the Act.  The Labor Commissioner determined that a producer deal is not a recording agreement.  This, of course, is the proper ruling.  However, the interesting thing is that one could argue that a producer agreement is much more akin to a recording agreement than a mixing agreement.  The hearing officer in the Lindsey case treaded carefully around the Lord Alge case, paying deference to the hearing officer in that case, simply by saying that his decision was limited to the (producer) agreement at hand.

Boschan: How do you help clients who are impacted by the Talent Agencies Act?

McPherson: Although I have often criticized the Act, I have represented countless artists against their former managers and others.  Although I question whether the Talent Agencies Act is good for the industry as a whole, it would be malpractice for me not to use it to the advantage of talent that I represent when their former representatives come after them for commissions.  Similarly, I have represented managers against talent when I do not feel that they have violated the Act, or at least have not violated the Act in a way that permeates the relationship, as defined in the Marathon v. Blasi case.

Boschan: You are a Talent Agencies Act activist.  What changes do you think should be made to the act and why?

McPherson: I think that the entire Act should be looked at very closely in light of the entertainment industry as it exists today – not when the law was originally enacted.  However, the first priority has to be the Solis v. Blancarte case!

###

Ed McPherson has been practicing law for over 30 years.  He is licensed to practice law in California, New York, Massachusetts, and Hawaii, and has litigated cases all over the country.  He is a partner with the Los Angeles entertainment litigation firm McPherson Rane LLP, which specializes in the (talent side) representation of artists in the entertainment industry.  A substantial portion of Mr. McPherson’s practice involves the Talent Agencies Act, about which he has written numerous articles, given many panels, and has testified as an expert witness.

Top News Last Week #ICYMI

Top items shared last week on LinkedIn and Twitter, including my most popular tweet to-date (see image below):


Interested in music financial news?  You should follow me on Twitter @Auditrix.

Saturday, August 30, 2014

Top News Last Week #ICYMI

Top items shared last week on LinkedIn and Twitter:


  • Spotify’s global expansion will include Japan, eventually - Quartz
    bit.ly/1uMIwoX
  • 9/18/14 @AIMPorg "BMI’s public comments to the  Department of Justice, and what lies ahead" bit.ly/1prw7GR
  • "Musicians Drinking the Spotify Haterade: The Collected Complaints" bit.ly/Vuzm3L
  • Google’s New Music Subscription Service, YouTube Music Key, Revealed | TechCrunch tcrn.ch/1sdUSo9


Follow me on Twitter @Auditrix.

Saturday, August 23, 2014

Top News Last Week #ICYMI

Top items shared last week on LinkedIn and Twitter:
  • 5 Characteristics of a Great #Production #Accountant (Page 4) - http://t.co/1DLq1Fql9l
  • Los Angeles Calendar:
    September 18, 2014 11:30 a.m. - 1:45 p.m.
    @BMI Executives Speak to the @AIMPorg LA Chapter http://bit.ly/1onlbsE
  • Exclusive: This Is YouTube Music Key http://bit.ly/1pGlG1I
  • "Women Accounted for 10% of the entire workforce of film writers, a 5% fall from 2012" http://buff.ly/1yKUSOX
  • Harvard Faculty: 
    "Making Money by Giving It for Free: Radiohead’s Pre-Release Strategy" 
    http://bit.ly/1oTTyIs
  • "The total collections for African CMO's [collection societies] is 55 million Euros... growing at a rate of 25%." http://buff.ly/1zt5THM
Follow me on Twitter @Auditrix.

Saturday, August 16, 2014

Top News Last Week #ICYMI

The following are the most popular items that I shared last week on LinkedIn and Twitter:
  • UMG settled w/ Rock River Communications. "Both...claimed...rights to early ...Bob Marley and the Wailers." http://buff.ly/1oSSfIo
  • Senior Director, Finance and Accounting at Warner Music Group in Greater Los Angeles Area - Job | LinkedIn http://linkd.in/1p8Yvwy
  • Los Angeles Calendar:
    Sept. 18, 2014 11:30 a.m. - 1:45 p.m.
    @BMI Executives Speak to the @AIMPorg LA Chapter http://bit.ly/1s09M1r
Follow me on Twitter @Auditrix for music news or @RoyaltyExpert for video game and other IP news.