I was recently honored to speak with an elite group of L.A.'s best business managers about how YouTube drives a recording artist's recoupment of video accounts and earnings.
Thus, whether independent or major, your clients are best served by a very thoughtful YouTube business strategy.
Here are four points I consider when helping business managers develop a YouTube financial plan for music clients:
- Cost - Fund production costs with brand integration, engage in budgeting, document approvals, make sure clients aren't subsidizing production
- Collections - Consider re-records. Also, metadata tells licensees who to pay, so you want to get it right (see this Metadata style guide for tips).
- Control - Don't let Vevo ads erode brand equity.
- Compliance - For crowdfunded videos, we provide tax planning and verification of accredited investors for a 506 offering.
- Claims - Potential audit findings include incorrect recoupment and/or cross-collateralization, incorrect costs, so-called "digital breakage," Vevo fees, publishing synch fees
Are you a business manager, attorney, personal manager or advisor?
Call me today at 424.248.8866 to influence these and other key factors of your clients' financial success.