Top Items Last Week on LinkedIn and Twitter

Joe Sutton interviewed Mitchell Hurwitz at  Green Hasson Janks' Entertainment & Media Industry Forum

Mitch Hurwitz: The problem with TV is the Nielsen lie. @Netflix has the exact number. #ghjentertainment

Arrested Development's Mitchell Hurwitz' humorous keynote at Green Hasson Janks' Entertainment & Media Forum

Mitch Hurwitz: It cost pennies to put a #Netflix button on remote controls. Why didn't NBC do this? #ghjentertainment

Ilan Haimoff reveals #TV survey results at Green Hasson Janks' Entertainment & Media Forum

10/16 in LA: The Canadian #Copyright Board & #Canada Supreme #Court in the #rate setting process @ AIMP.org


10/22 in NYC: Jacqueline Charlesworth, @DavidIsraelite & Michael Sukin @ AIMP.org - #Copyright #Reform Developments

Other Popular Items Shared:

What changes do you think should be made to the #Talent #Agencies #Act and why? #TAA Q&A w/ Ed McPherson, Esq. http://bit.ly/1wcF2iV 

@schuylermmoore: If you do an #advertised 506 #crowdfunding offering, the burden is on you to verify investors are accredited buff.ly/Z5g7PY @bhba

Auditrix: Top 10 Items Last Week on LinkedIn and Twitter bit.ly/1s2mzDi 

“What gets measured gets improved.” -Peter Drucker

bit.ly/1s9SUcY

Report: Apple in Talks to Start Streaming Music Price War on.mash.to/1vDqrtC 

Super excited to speak tonight with some of L.A.'s best and brightest #business #managers at a #secret #location #CPE

Wife of Kingston Trio Member John Stewart Suing EMI over Foreign Royalty Distribution bit.ly/Z67hS9

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"The last small music publisher left in the Brill Building" nyr.kr/1s2SlAf

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@theroyaltymkt: "Think of a royalty investment as a variable income stream with a long-term embedded call option."

Tell Your Fans Where To Buy Your Music by @annielin bit.ly/1vnQrdl

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Interested in music business news?  You should follow me on Twitter @Auditrix.

Interested in games or other IP rights?  You should follow me on Twitter @RoyaltyExpert.

Why You Need a Better YouTube Strategy

I was recently honored to speak with an elite group of L.A.'s best business managers about how YouTube drives a recording artist's recoupment of video accounts and earnings.

According to a recent Viacom study, 91% of 13-40 year olds "listen to the song/watch the video on YouTube prior to purchasing."

Yet, YouTube cannibalizes record sales and it and Vevo - through which UMG and SONY take an extra cut - pay controversially low royalty rates.

Thus, whether independent or major, your clients are best served by a very thoughtful YouTube business strategy.

Here are four points I consider when helping business managers develop a YouTube financial plan for music clients:

• Cost - Fund production costs with brand integration, engage in budgeting, document approvals, make sure clients aren't subsidizing production
• Collections - Consider re-records.  Also, metadata tells licensees who to pay, so you want to get it right (see this Metadata style guide for tips).
• Control - Don't let Vevo ads erode brand equity.
  
• Compliance - For crowdfunded videos, we provide tax planning and verification of accredited investors for a 506 offering.
• Claims - Potential audit findings include incorrect recoupment and/or cross-collateralization, incorrect costs, so-called "digital breakage," Vevo fees, publishing synch fees

Are you a business manager, attorney, personal manager or advisor?

Call me today at 424.248.8866 to influence these and other key factors of your clients' financial success.